Fewer Things, Richer Experiences
ESSENTIALS
THAT elevate YOUR
EVERYDAY.
I get it! As a mother and businesswoman who's constantly making decisions,
I love when someone takes the reins and gives me the inspiration and resources I need.
I created Via Elena to be just that.
Some of my favorite recommendations come from conversations with friends - my hope is to be that for you.
founder of Via Elena
ESSENTIALS over TRENDS
Rooted in the belief that
‘owning less allows you to experience more.’
Fueled by an entrepreneurial spirit, I founded several successful wholesale and e-commerce companies before transitioning into a role as a retail brand accelerator, focusing on product creation and strategic partnerships.
Inspired by the concept of stepping away from constant consumption.
A year-long break from shopping led to transformative results: more focus on meaningful activities, increased savings, and the reclaiming of valuable time once lost on mindless scrolling.